A golf apparel and experience brand for those chasing the rare
Albatross Hunting started in a group chat, when I joked about doing it as a pure tax write off.
But as the brand started to take shape and I realised the opportunity it presented, it became something far greater.
We're not here to produce more of the same, we're here fore more.
Carl - founder.
Our Values
Live The Game
Golf is more than a game; it's a shared passion. We want to celebrate the relentless pursuit of improvement, the thrill of chasing for the perfect shot, and the joy of connecting with a community that shares our obsession. This is a brand for the golf-obsessed, by the golf-obsessed.
Respect The Roots, Shape The Future
We respect the history of golf, and we're committed to its future. We believe that innovation and progress are essential to the growth of the game, and we embrace new approaches that enhance the golfing experience for everyone.
Create Together
We believe the best ideas don’t come from the top down, they come from the ground up. That’s why we build with our community, not just for them. From product feedback to new ideas, we value collaboration, honesty, and sharing the process openly. This is a brand shaped by the people who live and breathe the game.
Home Of The Obsessed
We’re here to unite the golf-obsessed and create a home for everything we love about the game. This is more than a community — it’s a place to connect, share stories, swap wins, and scratch the itch when you’re not on the course.
Open To All
The hunt for golfing excellence is open to everyone. We are for pro golfers and weekend warriors. It’s important that everyone has the opportunity to experience the beauty of the game, regardless of their background or experience.